The recent Buc-ee’s vs Mickey’s logo lawsuit has people debating whether the two brands look too similar. But the real takeaway for small businesses goes beyond cartoon mascots. From a designer’s perspective, this case highlights why brand originality, trademark research, and strategic logo design matter more than many business owners realize.

Ever wondered why some logos cost $35 while others cost millions?  We break down famous logo prices—from Tennessee’s $46k emblem and BP’s $210 million rebrand to Citibank’s napkin sketch and Nike’s $35 swoosh —and explain what you get when you invest in a custom logo.